Valentine’s Day is knocking at our door, and this time of year often makes us think of love. But what does love have to do with marketing and communications? Plenty.
If love isn’t already part of your firm’s marketing strategies, you might be behind the curve. Big brands like Coca-Cola are attempting to #MakeItHappy this year with their 2015 Super Bowl ad campaign. Another big contender, McDonald’s, revealed during the big game that, between February 2-14, 2015, they will be randomly accepting “lovin’” as a form of payment. Puppies, horses and hugs also scored touchdowns during Super Bowl 2015′s commercial line up.
Take a note from these big-gun marketers. Even though professional firm marketers aren’t peddling soda-pop or hamburgers, “lovin’” can be the most powerful weapon in your marketing arsenal.
There are four very powerful foundations, cornerstones we can stand on: honesty, authenticity, integrity and love.” ~Julian Treasure
Your firm’s communications can benefit from campaigns that showcase the heart of your firm. Use your communications to tell the “love story” of your firm. Let onlookers see the passion behind your business. Personal connections are truly what drive prospects to sign on with you and motivate clients to stick around.
It truly pays to inject some heart into your marketing and communications strategies. Here’s a little infographic we created to highlight three good reasons why your marketing should show more love:
It’s true!
- It helps to say, “Thank you!” Thank you emails generate a 42% open rate and 14%CTR on average, while generic campaign emails generate a 12% open rate and a 6% CTR. (Source: HubSpot)
- Take the time to roll out the welcome mat. After an expanded six-day series of strategic welcome emails, newsletter open rates increased 66% after launch. (Source: MarketingSherpa)
- You can get personal. Personalized promotional campaigns can have 29% higher unique open rates and 41% higher unique click rates, but 70% of brands fail to use them. (Source: Marketing Land)
These are just three methods you could tap into to boost engagement in your campaigns, but there are dozens of strategies you could employ to warm up your communications.
Here is a roundup of our latest posts on how you can use your marketing to get clients and prospects to fall head over heels for your firm:
10 Ways to Get Prospects to Fall in Love With Your Marketing
How lovable is your marketing? Do your prospects eagerly anticipate your next email? Are they enamored with your newsletter content? Have they shared your social media posts with their friends? You’ve likely spent a lot of time (and money) vying for their attention on your beautiful website and flirting with them on social media, but you’re not sure how to take your professional courtship to the next level…
>>> READ THE ARTICLE
14 Ways to Use Email and Social Media to Make Your Clients Fall In Love with You All Over Again on February 14th
Your clients love you. They really do. They have committed to a relationship with you and they turn to you when they are in need. But has the honeymoon phase ended? Client retention is just as important to the success of your business as lead generation. Make the face time opportunities with your clients count, but for the time between client meetings, use email and social media to keep the magic alive…
>>> READ THE ARTICLE
Make Your Prospects Fall in Love With Your Welcome Message
You’ve worked hard to pique their interest and get them to notice you. You’ve created a beautiful website, chatted with them on your social media platforms and sent them love letters in the mail. They’ve just made the first move in your professional courtship by subscribing to your email newsletter. How do you take the relationship to the next level? An email welcome message is a lot like a first date…
>>> READ THE ARTICLE
3 Darn Good Reasons to L-O-V-E Email Marketing
With the seemingly endless growth of social media, you may have become skeptical about the efficacy and longevity of email marketing. Yet, year after year, sources prove that email marketing continues to reign supreme, remaining a critical and highly profitable component of any successful business development strategy. Email marketing might not be a shiny or sexy as social media, but it certainly has its own set of perks and benefits…
>>> READ THE ARTICLE
Content is the Heart of Your Marketing Strategy
In this new media marketing era, successful content marketing begins with a well-planned and strategically executed content strategy. Align your content strategy with the buying lifecycle in order to provide key decision-making tools for your prospects along the way. Leverage social media channels to drive more connections, achieve enhanced exposure and improve company popularity. Utilize all of the possible outlets at your disposal – email newsletters, social media, blogs, email blasts, press releases, websites and print – to maximize your exposure. In addition to quality content, presence and reach are also key elements for success…
>>> READ THE ARTICLE
Familiarity Makes the Heart (and Brain) Grow Fonder
Clients sometimes wonder if having a logo is really all that big of a deal. We don’t hesitate to tell them firmly that the answer is YES! The results of a fascinating study indicate that seeing a recognized brand image provokes positive emotional responses in viewers. Radiologists at the Ludwig-Maximillians University Hospital in Munich, Germany conducted the research using functional magnetic resonance imaging (fMRI) to explore responses to brand images. Study participants viewed images of familiar and unfamiliar logos and then answered questions designed to gauge their perceptions of the brand while attached to fMRI scanners. The researchers found a startling correlation between the degree of familiarity of the brand image and the location within the brain in which the images were processed…
>>> READ THE ARTICLE
Gratitude Marketing: It’s All About That Thanks
This is the perfect time of year to employ gratitude marketing. Marketing really is all about that “thanks.” Let’s face it. Your business would not function without your clients. Your clients fund your efforts. They have chosen to invest in you, so rewarding them for that investment is simply fitting. Take up a strategic approach to showing your clients some love through nurturing campaigns. Be sure the underlying tone or focus of your client messaging is one of appreciation and genuine gratitude for their business. Here are a few ways you can show clients you care…
>>> READ THE ARTICLE
Your marketing should show more love because wooing prospects and nurturing clients often resembles courtship. Yes, tomorrow is Valentine’s Day, but marketing “love” should a story told by your campaigns throughout the year. Seek to continually find ways to bring the heart behind your business to the forefront of your communications.
Want to use our infographic? Great! Feel free to share, but please acknowledge http://www.bizactions.com/infographic-marketing-love as the source.
The post Infographic: Why Your Marketing Should Show More Love appeared first on BizActions | Thomson Reuters.