Benjamin Franklin Schools Us On Email Marketing
What can Benjamin Franklin teach us about email marketing? Benjamin Franklin is renowned for being one of the founding fathers of the United States, as well as an acclaimed author, printer, political...
View ArticleWhy I Am (Still) Thankful For Social Media
Black Friday: on a day when some folks are mauling the malls in search of mad deals and slick stocking stuffers, you’ll find me at home with family and friends. You’ll also find me on social media....
View ArticleThe 4 Secrets to Forging a Strong Rapport With Prospects, Instantly
(Spoiler alert: It’s all about the “ask”) Whether you sell widgets to consumers or professional services to executives and high net worth individuals, it is absolutely vital to instantly establish and...
View ArticleWhy Simply Sending an Email is Not Nurturing
We are surrounded by relationships that require some form of ongoing nurturing – friends, family members, romantic interests, colleagues and professional relationships. One solitary act is not enough...
View Article*Customer Spotlight* – Johnson & Sheldon PC Shares How They Go To Market For...
*BIZACTIONS | PDI GLOBAL CUSTOMER SPOTLIGHT* Johnson & Sheldon, PC Amarillo, TX What do hot air balloons and accounting have in common? For Johnson & Sheldon, PC (J&S), balloons have helped...
View ArticleBlog Roundup: 5 Marketing Thank You Ideas
Using your marketing messages to offer a genuine thank you to clients, prospects and referral sources is one of the smartest (and easiest) ways to nurture your contacts and build relationships. Here...
View ArticleWishing You the Happiest Of Holidays (and Sending You a Little Gift)!
From our family to you and yours ~ wishing you all the best for a joyful holiday season and a prosperous new year! This time of year finds many professionals and individuals thinking back on the...
View ArticleInfographic: Why Your Marketing Should Show More Love
Valentine’s Day is knocking at our door, and this time of year often makes us think of love. But what does love have to do with marketing and communications? Plenty. If love isn’t already part of your...
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